BIG FM Unveils 'BIG LIVE'- A Game-Changer in the Digital Entertainment Space

Business News: One of the leading radio networks in the country, BIG FM has made a deep impression over the last two decades with its impressive content and connection with over 340 million listeners. Now taking this legacy forward in the digital space, BIG FM has launched a new digital platform called BIG LIVE, which will be a hub of credible, topic-specific, and culturally relevant content.

BIG LIVE has been introduced as a premium platform where content will be available in many areas like real estate, automobiles, health, entertainment, travel, food, fashion, finance, technology, and jewelry. With the tagline 'Fuel Your Life,' this platform will provide users with information that will prove useful in their everyday life.

What did the CEO of BIG FM say?

BIG FM CEO Abe Thomas said at the launch that BIG LIVE is the next step in BIG FM's content leadership and understanding of listeners. Now we will not be limited to just audio but will create a new identity in the digital world with quality, engaging content. Today's audience not only wants information but also inspiration to achieve their goals, and that is what BIG LIVE is going to provide. COO Sunil Kumaran said that BIG LIVE is a digital platform designed for smart and informed users. It is a confluence of radio and digital, which entertains as well as educates.

BIG FM's new initiative

BIG LIVE is designed to be a platform that inspires thought, empowers ambition, and provokes action. This will not only be a new revenue stream for BIG FM but will also expand their traditional audio business digitally. It aims to connect users and service providers through more focused, local, and impactful content, thereby building strong communities and strengthening the brand. For more information visit:-www.biglive.com