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Business News: China's largest car market is witnessing a huge upheaval due to the price war. China's leading electric vehicle manufacturer BYD has announced a huge cut in the prices of many of its models. After this, the shares of other major car companies in the market have fallen, raising concerns in the industry. BYD has reduced the price of its cheapest model 'Seagull Hatchback' from about $ 10,000 to about $ 7,765. Industry experts are seeing this move as a big challenge as it may cause other companies to suffer heavy losses in competition. Companies are facing increasing losses due to price cuts and the situation is getting even more serious.
Great Wall Motors Chairman Wei Jianjun recently said that the condition of China's auto sector is bad and companies are getting trapped in losses due to the price war. Meanwhile, investigations are also underway into fake sales recording in the industry, which has created an atmosphere of distrust in the market. Many dealers are registering new cars fraudulently to meet sales targets.
BYD shares closed down 8.6% on Monday in the Hong Kong stock market, while Geely Auto shares fell by 9.5%. Shares of other companies including Nio, Leapmotor also closed with a decline of 3% to 8.5%. China's electric vehicle market had boomed in the last decade, but now many companies are going into losses due to increasing competition and price war.
According to research agency JATO Dynamics, more than half of the 169 automakers operating in China have a market share of less than 0.1%. Many companies are also making premium features available at the starting prices, which has made the competition more intense. The state planner has also recently warned that competition in some industries has become too much and many companies are selling vehicles at prices below cost.
Due to this ongoing price war and losses in China, many foreign companies are looking for alternative markets. India, which is a fast-growing auto market, is becoming an attractive option for those companies. Due to cheap labor, government incentives and strong demand in India, companies can set up manufacturing hubs or export bases here. Apart from this, production cuts in China can open up new opportunities for the Indian auto parts and electric vehicle industry in the international market.