India Sees New Valentine’s Trend: Condoms Sold More Than Flowers, Bengaluru at No. 1 in Cards Sale

New Delhi: 'This time during Valentine's Week, an extraordinary increase has been recorded in the sales of condoms and sexual wellness products across the country. Market related data shows that in the second week of February the demand for these products increased many times as compared to normal days. Especially between February 7 and February 14, a sharp jump in sales was seen. The increase in orders on both retail and online channels clearly indicated that consumer trends are changing rapidly.

What was the reason for the sudden jump in sales?

Business analysts say that the romantic atmosphere during Valentine's Week directly impacts the market. However, this time the demand was more than the normal trend. Features like awareness, easy availability and discreet delivery played an important role in increasing sales.

From which cities came the maximum orders?

Not only did a large number of orders come from metro cities like Delhi, Mumbai, Bengaluru and Kolkata, a significant increase was also recorded from smaller cities. This change shows that sexual wellness products are no longer limited to big cities.

What was the contribution of online platforms?

According to e-commerce companies, orders in the condom category increased manifold during Valentine's Week. Flavored, ultra-thin and premium packs were in particularly high demand. Digital offers and quick delivery attracted customers.

How was the situation of the offline market?

Drug stores and supermarkets also saw an increase in sales. Many shopkeepers said that they had to order additional stock. There was an increase in purchases by young customers as well as married couples.

Did only condom sales increase?

According to experts, sales of lubricants, perfumes, grooming kits and other personal care products also increased. Valentine Week is now going beyond gifting and is also influencing the wellness and personal care market.

Is this a sign of changing social thinking?

Experts believe that this trend indicates increasing openness in the society and awareness towards secure relationships. The youth is now giving priority to responsible behavior and hesitation in purchasing essential products is decreasing.

What changes were seen in the strategies of companies?

Brands launched special offers, limited period discounts and combo packs to mark the occasion. Social media promotions and app-based campaigns also boosted demand.

Overall, Valentine's Week once again showed that the sexual wellness market in India is continuously expanding. Due to changing lifestyle and awareness, this sector can emerge stronger in the coming times.