Piyush Pandey, Legend Behind Fevicol, Cadbury Ads, Dies At 70

Piyush Pandey passes away: Piyush Pandey, an icon known for several famous works in the advertising industry, passed away, today. Piyush, who had a career span of over four decades, has left the industry in mourning. 

Piyush Pandey's sister Ila's statement

Piyush Pandey's sister Ila, confirming the news, said, "Dear loved ones, With a devastated, heartbroken, and lifeless spirit, I am writing to inform you that we have lost our dearest and greatest brother, Piyush Pandey, this morning. Further details will be shared by my brother Prasoon Pandey. Rest in peace, dear brother."

World pays tribute

Union Finance Minister Nirmala Sitharaman, in her X post, wrote, "A titan and legend of Indian advertising, he transformed communication by bringing everyday idioms, earthy humor, and genuine warmth into it. Have had opportunities to interact with him on various occasions. Heartfelt condolences to his family, friends, and the entire creative fraternity. His legacy will continue to inspire generations."

Meanwhile, Kotak Mahindra Bank Founder Uday Kotak, expressing his grief, said, "Sad that Piyush Pandey leaves us. He launched Kotak Mahindra Bank with a campaign in 2003, describing banking as “common sense”. Amazing out of the box thinker and a humble person. He weaved creativity with an Indian context. Will miss him."

Piyush started is career in advertising as a trainee account executive in 1982 with Ogilvy & Mather India (now Ogilvy India). He had worked in the top position of some of the famous agencies.