Basketball being sold under the name 'ChatGPT'; what is the company's plan?

OpenAI launched its first hardware product this week—a mini keyboard priced at $230. Alongside this, the company also released a basketball branded with the ChatGPT name.

Last Updated : Saturday, 18 July 2026
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New Delhi: OpenAI launched its first hardware product this week—a mini keyboard priced at $230. Alongside this, the company also released a basketball branded with the ChatGPT name, as reported by TechCrunch. The basketball features the slogan "Pause. Play. Prompt," which is part of the company's campaign. The report states that the company aims to encourage people to take a break from digital screens and engage in outdoor play. However, there is no mention of this "Pause. Play. Prompt" campaign on OpenAI's website.

According to the report, the ChatGPT basketball is priced at $70 (approximately ₹6,756)—an amount equivalent to the cost of roughly 56 million input tokens for GPT-5. The basketball is made entirely of rubber and is designed to withstand various weather conditions.

Reducing Screen Time?

OpenAI is not the only entity advocating for people to reduce their screen time and step outside to play. Beyond smartphone manufacturers, other tech companies worldwide also encourage users to cut down on screen time.

Do Mobile Manufacturers Offer Special Features?

Many mobile manufacturers today provide features that track and display how much time a user spends on their phone throughout the day, offering insights into usage across apps like YouTube, social media platforms, and WhatsApp.

What Apps are Available on the Google Play Store?

Users can also utilize apps to facilitate a "digital detox" or take a break from their smartphones. Several apps available on the Google Play Store can help break the habit of constantly checking one's phone.

Is it necessary to Turn Off Notifications?

To break the habit of repeatedly checking your smartphone, you need to manage the notifications you receive. To curb the growing addiction to smartphones, it is essential to turn off notifications from social media platforms.