Influence Of Korean Culture On Indian Gen Z And Alpha


2026/02/05 18:09:27 IST

Fan Cultures that feel like comfort

    Teens today form emotional attachments with members and different bands like BTS, BLACKPINK and make them their idols from thousands of miles away. This isn’t superficial; it’s a modern vehicle for emotional resonance and identity validation.

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Beauty standards being redefined

    The rise of “glass skin” and multi-step K-beauty routines has shifted Indian teens from quick makeup fixes to skincare rituals.

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Korean Music As Career

    Inspired by Korean storytelling and music, Indian youth aspire to be singers, translators, bloggers, cosmetologists, creators, not just consumers. Recently a girl named Aria become first Indian K-Pop idol to perform on Inkigayo.

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Korean fashion

    Not just K-drama and music, this generation also loves the fashion of Korea. They try to follow the style their idols are wearing. They like mixing K-pop fashion with thrifted looks.

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Viral and harmful games

    Online searches related to South Korean culture have surged sharply across India, according to Google Trends and social media data. This generation get deeply involved in these task-based online Korean love game and harm themselves.

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Korean language

    Beyond entertainment, there has also been a noticeable increase in searches for online Korean language courses, driven by fans wanting to watch dramas without subtitles.

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