Influence Of Korean Culture On Indian Gen Z And Alpha
Fan Cultures that feel like comfort
Teens today form emotional attachments with members and different bands like BTS, BLACKPINK and make them their idols from thousands of miles away. This isn’t superficial; it’s a modern vehicle for emotional resonance and identity validation.
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Beauty standards being redefined
The rise of “glass skin” and multi-step K-beauty routines has shifted Indian teens from quick makeup fixes to skincare rituals.
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Korean Music As Career
Inspired by Korean storytelling and music, Indian youth aspire to be singers, translators, bloggers, cosmetologists, creators, not just consumers. Recently a girl named Aria become first Indian K-Pop idol to perform on Inkigayo.
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Korean fashion
Not just K-drama and music, this generation also loves the fashion of Korea. They try to follow the style their idols are wearing. They like mixing K-pop fashion with thrifted looks.
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Viral and harmful games
Online searches related to South Korean culture have surged sharply across India, according to Google Trends and social media data. This generation get deeply involved in these task-based online Korean love game and harm themselves.
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Korean language
Beyond entertainment, there has also been a noticeable increase in searches for online Korean language courses, driven by fans wanting to watch dramas without subtitles.
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