1. Chromatic Colors
People are going for bright and unique shades to stand out. Bold lipstick, electric eyeshadows, and neon eyeliners are being explored.
2. Technology related products
Products called High-tech makeup are being discovered in 2024. Some examples are the smart foundation which adapts to skin tones, and Makeup mirrors powered by AI which produce beauty recommendations that are personalized.
3. Sustainable Beauty
More brands are looking into eco-friendly packing. Also, cruelty-free makeup has now become popular. Customers are now vouching for products that align with their values.
4. Graphic Liners
Graphic liner looks have started trending recently. Abstract designs and geometric shapes can be created with these eyeliners. This enables MUAs to get creative and make statement looks.
5. Skinimalism
Skinimalism is essentially the idea of applying minimal products to your base makeup and embracing a more natural appearance. BB creams, tinted moisturizers, and lotion mixed with foundation can be used as a base.
6. Luscious Lashes
3D lashes are now becoming popular. Alternatively, you can use a thick mascara to achieve voluminous eyelashes.
7. Food Makeup
Looks inspired by delicious food are now in. Cherry-cola Lips and espresso makeup are a couple of examples.
8. Siren eyes
Siren is typically a look achieved through the expression of the eyes. However, this can be enhanced through makeup tricks. A thin winged liner starting from your eyes inner corner is applied. Eyebrows are kept thinner, and usually, a neutral or red lip color is applied.