Amul Price Hike: BIG jolt to consumers as dairy giant announces jump in prices from May 14

New Delhi: In a major move, leading dairy brand Amul has decided to implement a hike of Rs 2 per litre across several of its milk products. The new prices  - which will affect a variety of Amul products sold in different parts of the country - will come into effect from May 14. The general public, already burdened by inflation, has received another major blow.

What is the issue?

Amul, the country's leading dairy company, has decided to hike the price of its milk by ₹2 per liter across the nation. The company has announced that the new rates will come into effect starting the morning of May 14, 2026. According to information released by the company, the prices of several key variants—including Amul Standard Milk, Buffalo Milk, Gold, Slim & Trim, Taaza, Tea-Special, and Cow Milk—have gone up. This price hike ranges from approximately 2.5% to 3.5%. This decision comes at a time when people are already grappling with the rising costs of food items and fuel.

Why the Price Hike?

The Gujarat Cooperative Milk Marketing Federation (GCMMF), which operates Amul, stated that the cost of milk production has been rising continuously. There has been a significant increase in the prices of cattle feed, packaging materials, and fuel. Consequently, the company was compelled to take the decision to raise milk prices. The company asserts that the impact of these increased costs was directly affecting its dairy operations, making a price revision inevitable.

What Will Be the Impact on Household Budgets?

Milk is a daily necessity in every household. As such, this price hike will directly impact the pockets of the common people. Expenses are likely to rise, particularly for families that consume large quantities of milk on a daily basis. Experts believe that the increased cost of milk could also have a ripple effect on the prices of tea, coffee, sweets, and other dairy-based products.

What Were Previous Price Hikes?

This is not the first time Amul has raised its milk prices. Over the past few years, driven by rising inflation and production costs, the company has revised its prices on several occasions. Although the company claims that the current hike is lower than the average rate of food inflation, this news offers little relief to the average consumer.