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National News: VT Balram, the social media head of the Kerala unit of the Congress party, recently resigned from his post after a controversial social media post. The post was posted on the official Twitter handle of the Kerala Pradesh Congress Committee (KPCC), which made an objectionable comment about Bihar and beedi. This incident has become a big challenge for the Congress party, as it hurt the sentiments of the people of the state of Bihar.
Let us tell you that the comment posted by VT Balaram, the social media head of the Kerala unit of Congress, read, "Bidi and Bihar both start with 'B', they can no longer be considered sins." This statement was in reference to the recent decision of the GST Council to reduce tax on bidi. The GST Council reduced the tax on bidi from 28 percent to 18 percent, while the tax on cigarettes was increased. This post was immediately removed, but by then it had created widespread controversy.
The post linked Bihar and bidi to convey the message that bidi and Bihar are associated with something wrong or negative, which was considered a derogatory comment towards the state and its people. Bihar is one of the major bidi producing states in India, and lakhs of people here are associated with the bidi industry. Many leaders and activists termed this type of comment as against the honour of Bihar.
After the post became controversial, various leaders and political parties of Bihar attacked the Congress party. They alleged that the Congress has insulted the identity of the people of Bihar. As a result, VT Balaram took the criticism of the party seriously and decided to resign. Balaram said that this situation was difficult for him personally as well, as he never intended to make such a controversial statement.
This incident has proved to be a big setback for the social media and digital department of Congress. Comments made on social media have a deep impact on political views. Such incidents show that the party should understand its responsibility and sensitivity before posting any statement on social media. It also proved that it is very important to maintain restraint in social media posts and respect the sentiments of any community.
VT Balaram's resignation is a big message for the Congress party that every post written on social media has a political and social impact. This incident taught the Congress party that while conveying their views through social media, parties should exercise more caution and transparency. There is a need to reconsider this issue within the party so that such controversies can be avoided in future.