REVEALED! Why Gold And Silver Jewellery Is Wrapped In Pink Paper?

New Delhi: Every time someone buys gold and silver, whether a small chain or a big wedding set, it usually comes wrapped in soft pink paper. That familiar pink sheet isn't just a random choice. According to Jewelers there's more behind it than simple packaging. 

Every jewellery shop uses the same pink paper for wrapping gold and silver, a tradition followed for decades, with even new owners adopting it without questioning the reason.

Is it just pretty packaging or something more?

The pink paper has become a standard for wrapping gold and silver jewellery. Most customers see it as normal, but according to jewellers the practice serves several purposes. 

The pink papers key use is to protect the jewellery from getting tarnished. The shiny paper often has a light anti-tarnish coating which helps reduce chemical reactions caused by air, moisture, and sweat, By using the pink paper, the jewellery can keep its shine for longer. 

By wrapping the gold and silver in pink paper, a protective layer is formed for limiting exposure to humidity and oxidation, which can dull precious metals over time.

Does colour really matter?

The colour psychology plays a role. According to the jewelers, it's a trick which is used to attract customers. The pink enhances the natural yellow glow of gold. The gold looks brighter and richer against a pink background. That makes the piece look more attractive to the eye when displayed to a buyer. 

The same trick is used with silver jewellery. Silver, being white, appears to shine more when placed on pink paper. The pink background enhances the silver’s shine, giving it a special brilliance.

Is there any cultural reason?

There is also a cultural side to the choice of colour. In India, gold is linked with Goddess Lakshmi and with wealth and prosperity. Colours like pink and red are traditionally seen as auspicious during celebrations. Some people believe wrapping gold in pink paper brings good fortune and offers protection from bad luck.