John Abraham becomes brand ambassador of Aprilia, launches Tuareg 660; Details here

Aprilia India has ignited its engines for a high-octane launch, bringing on Bollywood superstar John Abraham as their brand ambassador and unveiling a range of powerful motorcycles.

Mayank Kasyap
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Courtesy: X/TheSureshJohn_1

New Delhi: Bollywood actor John Abraham, a renowned motorcycle enthusiast, is the ideal choice to represent Aprilia's passion for performance. This isn't just a celebrity endorsement; it's a meeting of minds fueled by a shared love for two wheels. John, previously associated with Yamaha India, brings his star power and genuine enthusiasm to the Aprilia brand.

Superbike lineup gets an MY24 refresh

Aprilia isn't just changing brand ambassadors; they're revamping their superbike lineup with the MY24 range. This includes the return of the iconic Aprilia RSV4 Factory, a track machine powered by a beastly 1099cc V4 engine pumping out 215 horsepower.

Updated RS660, Tuono 660

Aprilia hasn't forgotten its mid-range offerings. The RS660 and Tuono 660 have received MY24 updates, sharing the same powerful engine platform. However, each bike caters to a distinct riding style. The RS660 leans towards a sporty, track-oriented experience, while the Tuono 660 prioritizes maneuverability and comfort for urban environments.

Tuareg 660

The most exciting news is the all-new arrival – the Aprilia Tuareg 660. This adventure bike is ready to conquer any terrain, from mountain trails to sandy deserts. Powered by the same 660cc twin-cylinder engine as the Tuono 660 and Aprilia 660, it delivers a thrilling 80 horsepower and 70 Nm of torque. The Tuareg 660 enters the Indian market with a starting price of Rs 18.85 lakh (ex-showroom).

John Abraham shares his excitement

John Abraham, thrilled to be part of Aprilia's journey, stated, "I am happy to be associated with Aprilia... I feel honored to be a part of such an iconic brand. I look forward to being a part of Aprilia's journey as it is a high-performance bike that captures the spirit of the game and racing."