'Bhidu is no more.... for public use' Jackie Shroff seeks legal cover for personal, publicity rights

The actor from Hero has taken legal action by approaching the Delhi High Court, seeking safeguarding of his rights pertaining to public image and publicity.

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Veteran actor Jackie Shroff recently took legal action by filing a petition in the Delhi High Court to safeguard his personality and publicity rights. The lawsuit was directed against several entities that were using his name, images, voice, and the trademarked term 'Bhidu' without obtaining his explicit consent. 

The case specifically targets organisations leveraging Jackie Shroff's identity for commercial purposes without authorization. The court is anticipated to deliver its judgement promptly to ensure the actor's publicity rights are upheld. The matter has been scheduled for a hearing on May 14, which is tomorrow.

Legal History of Bollywood Actors Seeking Publicity Rights Protection

Jackie Shroff's legal move echoes similar actions taken by other Bollywood luminaries in the past. For instance, legendary actor Amitabh Bachchan had previously approached the Mumbai High Court seeking relief from individuals mimicking him and using his voice without proper authorization. 

Similarly, in the recent past, actor Anil Kapoor had approached the Delhi High Court to safeguard his personality rights. Notably, Anil Kapoor emerged victorious in a legal battle earlier this year, securing protection for his catchphrase 'jhakaas,' along with his name, voice, manner of speaking, image, likeness, and gestures.