Bihar BJP launches 243 vans screening PM Modi’s childhood film ‘Chalo Jeete Hain’ for birthday campaign

National News: Bihar BJP has launched a unique campaign to celebrate Prime Minister Narendra Modi’s 75th birthday. They are screening the short film Chalo Jeete Hain, which is based on his early childhood. The movie focuses on how his life in Vadnagar shaped his values. According to the party, the film will inspire people about service, struggle, and dedication. Through this campaign, the BJP aims to connect with citizens emotionally and politically.

243 Vans Flagged Off

The state BJP has flagged off 243 vans, one for each assembly constituency in Bihar. Each van is fitted with a large screen to showcase the film across villages. The plan is to reach more than 50,000 villages across the state. Leaders believe this will create a direct connection between Modi’s life story and the people. The campaign highlights his childhood struggles as a way to build trust among voters.

Message Of Service And Struggle

The film conveys a simple but strong message: those who live for others are the ones who truly live. It shows Modi as a child inspired by Swami Vivekananda’s words. According to BJP leaders, this message will remind people of Modi’s lifelong vow of service. They say it is important to showcase that even through struggles, service and resolve can change society. This message is being positioned at the heart of the campaign.

Alliance Prepares For Polls

The JDU-BJP alliance under Nitish Kumar is preparing to retain power in the state elections due in October-November. BJP leaders believe cultural and emotional campaigns like this can create a stronger connection with voters. By linking Modi’s birthday celebrations with their political outreach, the party is blending sentiment with strategy. The vans are not just about films but also about delivering the party’s message of service and dedication.

Seva Pakhwada Begins

The campaign is part of the larger Seva Pakhwada celebrations that BJP organizes every year from September 17 to October 2. During this period, activities like health camps, cleanliness drives, and educational programmes are also conducted. BJP leaders say this year’s theme reflects Modi’s lifelong belief in living for others. The film screening adds a personal angle, showing his life journey from childhood to leadership.

Impact On Voters

Party members say that showing the film in rural areas will have a big impact. Many villagers connect more with stories than with political speeches. By showcasing Modi’s humble beginnings and struggles, the BJP hopes to strengthen its emotional appeal. This campaign is expected to help the party reach both older and younger voters. It shows how politics is no longer only about rallies but also about storytelling.

A Birthday With Purpose

For the BJP, PM Modi’s birthday is not only about celebration but also about sending a strong message. The film reminds people that leadership comes from values like service, discipline, and dedication. Leaders like Nityanand Rai say that the story of Modi’s life continues to inspire millions. As the vans move through Bihar’s villages, the campaign mixes birthday wishes with political vision. The result is both a tribute and a strategy for the coming elections.