iPhone 18 will not be launched next year, Apple has changed its strategy... find out the reason

Tech News:  Apple is making a major change to its iPhone launch timing. While the company has introduced new iPhone series in September for the past several years, the launch of the iPhone 18 could now be postponed to 2026. Apple's new strategy could completely change its product launch pattern in the coming years.

Why the delay in the launch of iPhone 18?

According to reports, Apple is now adopting a two-phase launch plan. Previously, all models were released simultaneously, but now the company will release its products in two phases. Only premium variants like the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Air 2 will launch in September 2026. The basic iPhone 18 has been postponed until next year.

Where the standard iPhone launch usually takes place, this time Apple's first foldable phone, the iPhone Fold, will be launched. This is a highly ambitious and innovative product for the company, so the iPhone 18 has been pushed back to give it full attention.

When will the iPhone 18 arrive?

Apple has decided to launch the iPhone 18 and iPhone 18e (a value-friendly model) in early spring 2027. Before that, the iPhone 17e, a lower-cost variant of the iPhone 17, will arrive in March 2026. This new strategy is designed to target both premium and budget users.

The purpose of Apple's new strategy

This isn't just a change in launch date, but rather part of Apple's marketing strategy. The company wants to focus more on its high-end premium phones, such as the Pro, Pro Max, and Fold, launching in September, so they can generate higher sales during the festive season. After initial demand for these phones subsides, the company will launch the iPhone 18 and 18e to re-establish its market presence.

What will be new in iPhone 18?

Apple has already improved several features, such as the camera, processor, and battery, in the iPhone 17 series. The iPhone 18 is expected to feature a 2nm chipset, an improved camera system, and advanced AI features. However, users will have to wait about a year and a half to get these.

Will the iPhone Fold replace the iPhone 18?

Apple wants its foldable iPhone to be a big hit. Therefore, launching the iPhone 18 later will prevent it from being overshadowed. By launching the iPhone Fold first, the company wants to ensure that this new product receives all the media and market attention. Following this, the iPhone 18 will help maintain sales and buzz.