Samsung Launches ‘Holi Hai’ Sale in India, Big Discounts on AI Home Appliances

New Delhi: Samsung has started the ‘Holi Hai’ discount sale in India with special offers on its Bespoke AI home appliances. This limited period festive sale will continue till next week. During this period, attractive discounts are being given on many products like the company's latest bespoke AI refrigerator, washing machine, AC, and microwave oven. Customers are also getting financing options along with cashback on these AI-powered appliances. 

What is Samsung's 'Holi Hai' scheme?

The company said that under the ‘Holi Hai’ campaign, customers can get cashback of up to Rs 20,000 on select Bespoke AI refrigerators, washing machines, air conditioners and microwave ovens. Apart from this, special finance offers with zero down payment are also being given on some models. Customers will also get the benefit of ‘1 EMI off’ on some products, which will make shopping easier.

According to Samsung, this offer will be available till March 22, 2026. Customers can avail it through the company's website, major online marketplaces and select offline stores across the country.

What are special benefits of air conditioner?

During this sale, customers purchasing select air conditioners are also being given the benefit of free installation and a full warranty of five years. The company says that this offer will give customers an opportunity to buy premium AI appliances at an affordable price.

What are the features of bespoke AI AC?

Samsung launched a new series of Bespoke AI air conditioners in India in January this year, the starting price of which was kept at around Rs 32,490. These air conditioners support voice assistants like Bixby, Amazon Alexa and Google Assistant, so users can control them without even using hands. Modern technologies like AI Fast Cooling and WindFree Cooling have been provided in these.

What are the benefits of SmartThings app?

Users can control these air conditioners from anywhere through Samsung's SmartThings app. Features like quick remote, map view, welcome and away care are provided in the app. Along with this, SmartThings Home Care service is also available, which keeps an eye on the performance of the appliances.

This system can detect potential problems like gas shortage and filter cleanliness and send alerts to users immediately. Through AI based diagnosis, this service analyzes the usage patterns and also informs about the replacement of accessories if needed.