Blinkit co-founder and CEO Albinder Dhindsa recently made an announcement on X regarding the companys collaboration with Sony to distribute the latest PlayStation 5 Slim edition gaming console in India. The PlayStation 5 Slim was officially launched in the country on April 5. Dhindsa highlighted that customers could now receive their PlayStation 5 Slim editions and controllers within just 10 minutes through Blinkits quick-delivery platform.Were live!Blinkit customers in Delhi NCR, Mumbai and Bengaluru can now get the all new PlayStation® 5 Slim editions and controllers delivered in 10 minutes! pic.twitter.com/iyh9YIN03o— Albinder Dhindsa (@albinder) April 5, 2024According to Dhindsa, the PlayStation 5 Slim is priced at ₹54,000 in India, while the PlayStation 5 Digital Edition (Slim) is available for ₹44,990. This partnership aimed to provide swift delivery services for gaming enthusiasts looking to acquire these sought-after gaming consoles.Reactions from the InternetFollowing the announcement, some individuals on X expressed their curiosity and skepticism about the necessity of receiving a PlayStation 5 in just 10 minutes. One user questioned the urgency, stating, “Nobody needs a PS5 this urgently,” while another joked, “Delivery in 10 minutes or free”Out of stock in bengaluru pic.twitter.com/jul1GNTATj— Prasad Ghode (@prasad_ghode) April 5, 2024Several users raised practical concerns, with one asking, “EMI pe milega kya” and another humorously speculating about Blinkits future services, “Rumor: youll be able to buy a house on Blinkit in 10 mins by June.”Just ordering some groceries... ( ͡° ͜ʖ ͡°) pic.twitter.com/m9nt2AqiYX— Shimon Das (@shimonips) April 5, 2024Others joined in with playful banter, with one user suggesting a humorous funding request, “Sir, mai order karta hu aap mujhe fund kardo,” and another making a quip about the delivery timeline compared to the release of anticipated games, “We getting PS5 in 10 minutes before GTA 6.”The Swift Delivery TrendThis isnt the first time Blinkit has ventured into rapid deliveries of high-demand products. Last year, the company collaborated with Apple reseller Unicorn to offer ten-minute delivery services for the iPhone 15 and iPhone 15 Plus. Similarly, the quick delivery of the Made in India Samsung Galaxy S24 series in 2024 also garnered similar reactions and attention.The PlayStation 5s rapid sell-out in Bengaluru highlights the immense popularity and demand for gaming consoles, especially with Blinkits promise of quick deliveries. The companys strategy of offering swift services for coveted tech products continues to draw interest and commentary from online communities.As Blinkit expands its quick-delivery offerings, the 10-minute delivery of the PlayStation 5 Slim and PlayStation 5 Digital Edition (Slim) raises questions about the evolving dynamics of Blinkit, affiliated with Zomato, set to deliver Sony PlayStation 5 within an astounding 10-minute timeframe, prompting Internet users to inquire, But whats the rushe-commerce and consumer expectations in Indias tech-savvy market.
