जनभावना टाइम्स ਇੰਡੀਆ ਡੇਲੀ ਪੰਜਾਬੀ इंडिया डेली लाइव

Watch video: Mumbai police makes REEL on popular Instagram trend; here's why it is viral now

This innovative approach demonstrates how effective communication can be when it's both informative and entertaining.

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Top Indian News Desk
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Reel posted by Mumbai Police
Courtesy: Instagram/mumbaipolice

Mumbai: Police has taken social media by storm with their latest Instagram reel, proving they're not just law enforcers, but also pop culture songs. The video cleverly leverages a trending Instagram transition effect, featuring Malayalam superstar Fahadh Faasil from the recently released movie "Aavesham."

But this isn't just a celebrity shoutout. The reel ingeniously conveys crucial safety messages through relatable visuals. It uses Faasil's expressions to depict two sides of the same situation: the safe and responsible choice, and the risky behavior to avoid.

Safety with a smile: Dial 100, buckle up, and secure your passwords

The reel highlights positive actions with a reassuring smile from Faasil. Here, we see him advocate for:

  • Dialing 100 in emergencies: A simple reminder that can make a critical difference.
  • Following speed limits: Keeping yourself and others safe on the roads.
  • Creating strong passwords: Protecting your online identity from cyber threats.

Risks to avoid

Faasil's concerned expressions depict the dangers of:

  • Riding without a helmet: Putting yourself at risk of serious injury in an accident.
  • Clicking suspicious links: Avoiding online scams and malware threats.
  • Using weak passwords (like 1234567890): Leaving your accounts vulnerable to hacking.

A winning formula

The Mumbai Police's witty caption, "Better to stay 'Fa'faa' away from avoidable risks," cleverly plays on Faasil's initials, adding a touch of humor. This, combined with the engaging reel format, has propelled the video to viral fame, garnering over 3 lakh views within a single day.

This innovative approach demonstrates how effective communication can be when it's both informative and entertaining. By embracing current trends and relatable pop culture references, the Mumbai Police are successfully reaching a wider audience and spreading vital safety messages in a way that resonates.

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