Luxury Demand Rises As BMW India Records Historic Annual Sales

New Delhi: The year 2025 was special for the luxury car market in India. BMW Group India recorded its highest ever annual sales this year. The company made retail deliveries of a total of 18,001 vehicles in the entire calendar year. This figure shows a clear increase compared to last year and shows that demand in the premium segment is continuously strengthening. Company officials say that customer confidence, a new product line-up, and an increasing choice of SUV and electric models were the major reasons for this.

Which brands were included in the total sales?

The sales of BMW brand cars remained at the forefront. BMW delivered 17,271 cars. 730 units were sold from the MINI brand. More than 5,800 motorcycles from BMW Motorrad reached customers.

Was this BMW India's best year ever?

This is an all-time record for BMW India. This was the fourth consecutive year when double-digit growth was recorded. Sales remained stable every quarter.

How was the last quarter of the year?

Sales remained brisk between October and December. More than 6,000 units were sold during this period. The company got the full benefit of the festive season. Dealership footfall also increased.

How much did the SUV segment contribute?

The SUV segment proved to be a game-changer for BMW. A growth of 22 percent was recorded in this category. More than 10,700 SUVs were sold. The BMW X1 was the best selling model.

Why were long wheelbase models in the news?

The demand for these models increased rapidly. Sales of long wheelbase cars increased by more than 160 percent. A total of more than 8,600 units were delivered. Indian customers liked more space at the rear.

How was the performance of electric vehicles?

BMW's presence strengthened in the EV segment. More than 3,700 electric cars of BMW and MINI were sold. This is many times more than last year. Now the share of EVs in total sales is about 21 percent.

How much was the impact of the new launch?

Many new models were launched in 2025. The new X Series and 2 Series were well received. New premium bike models of BMW Motorrad were also sold. Showroom traffic increased due to new launches.

What strategy is the company working on going forward?

BMW is preparing to launch new models in 2026. The focus will be on increasing local assembly and sourcing. There are plans to expand the dealer network as well.

Overall, 2025 was a year of confidence and demand for BMW India. The SUV and electric segments have clearly shown that the Indian luxury customer now wants more choices and new technology. The company hopes that this momentum will continue in the coming year also.