Coca-Cola now enters into 'ready-to-drink' tea market

Coca-Cola India said that it is foraying into the ready-to-drink tea beverages segment with the launch of 'Honest Tea'.

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Hey folks, do you know that now you can get ready-to-drink tea beverages in India? Yes, now Coco-Cola India is planning to do so. On Wednesday, Coca-Cola India said that it is foraying into the ready-to-drink tea beverages segment with the launch of 'Honest Tea'.

Notably, the tea beverages segment with the launch of 'Honest Tea'.

According to company officials, the organic green tea for the product will be sourced from Kolkata-based Luxmi Tea Co Private Ltd's Makaibari Tea Estate.

Sealing this deal, an MoU was signed between the two companies at the seventh edition of the Bengal Global Business Summit (BGBS).

The idea behind the launch was to provide consumers with wider beverage options, a senior official of Coca-Cola India & Southwest Asia said.

The iced green tea will come in Lemon-Tulsi and Mango variants, he added.