India’s Trade Strike Hits Turkey: Apples, Tourism, and Marble Imports Halted Over Pakistan Support

A Costly Alliance for Turkey
Turkey’s deepening ties with Pakistan have triggered a severe economic backlash from India, with a boycott targeting Turkish apples, tourism, and marble imports. The escalating tensions stem from Turkey’s vocal support for Pakistan during the recent India-Pakistan conflict, particularly its supply of Bayraktar drones following India’s Operation Sindoor, launched after the April 22, 2025, Pahalgam terror attack that killed 26 civilians. India’s retaliatory trade measures are hitting Turkey’s economy hard, with key sectors facing significant losses as Indian markets close their doors.

Apples: A Bitter Blow to Turkish Exports

India, a major importer of Turkish apples, has seen traders in cities like Pune and Mumbai halt purchases, driven by the “Ban Turkey” campaign gaining traction on social media platforms like X. In 2024, India imported $50 million worth of Turkish apples, but local vendors have now turned to domestic and Chilean alternatives. This shift has caused a sharp decline in Turkey’s apple exports, with farmers and exporters reporting a 30% revenue drop in the Indian market since early May 2025, straining Turkey’s agricultural sector.

Tourism Takes a Hit

Turkey’s tourism industry, a cornerstone of its economy, is reeling as Indian travelers cancel trips to Istanbul and Antalya. India contributed over 300,000 tourists to Turkey in 2024, generating $400 million in revenue. However, travel agencies report a 40% drop in bookings from India since Turkey’s military support for Pakistan became public. Indian tourists, swayed by nationalist sentiment, are opting for destinations like Thailand and the UAE, leaving Turkish hotels and tour operators grappling with empty bookings.

Marble Trade Grinds to a Halt

The boycott has extended to Turkey’s marble exports, critical for India’s construction industry. Udaipur’s marble traders, who imported $80 million in Turkish marble in 2024, have suspended orders, favoring local and Italian suppliers. This move threatens Turkey’s marble industry, with exporters warning of job losses and reduced output. The broader economic fallout underscores the high cost of Turkey’s alignment with Pakistan, as India leverages its market power to send a clear diplomatic message