Apple’s Masterplan: How It Plans to Take on ChatGPT and Perplexity Head-On!

Tech News: In the world of Artificial Intelligence (AI), where every big tech company is in a race to get ahead, Apple is also preparing to take a big step in this race. There was a discussion for a long time that Apple could buy AI startup Perplexity. However, this deal is not yet finalized. But now new news has come out, which can prove to be a challenge for companies like Google and OpenAI.

According to a recent report by Bloomberg, Apple may launch its own AI-based web search tool next year, which will directly compete with ChatGPT and Perplexity. This advanced tool will provide a "world knowledge answer," that is, it will be able to give accurate and concise information on any topic.

Customized results will be from personal data

According to the report, this new search engine of Apple will not only provide general information but will also provide customized results using the personal data of the users. This means that this tool will be able to answer according to your need and choice. This feature will make Apple's AI search engine different from Google AI Mode, ChatGPT, and Perplexity and more personalized.

Integration with Siri, Safari and Spotlight

Apple is planning to integrate this AI tool into its existing platforms. It can be included in Siri Voice Assistant, Safari Browser, and Spotlight Search. Some Apple officials have named this tool "Answer Engine." Its purpose is to make Siri and Apple's operating system a hub where users get correct and easy answers to all their questions—just like ChatGPT and Google Bard.

Apple's new planning for Siri

According to reports, Apple is working on three major core components to make Siri smarter and more advanced:

• Planner Feature: This feature will understand the user's voice and text commands and decide what type of answer to give.
• Search System: This system will provide the most relevant results by scanning the web and the user's personal data.
• Summarizer Feature: This feature will present the information in a concise and clear form in response to the user's question.

Competition will increase in the AI ​​race

This move by Apple will further increase the competition in the world of AI. So far, tools like ChatGPT and Perplexity have made a strong hold in the market, but Apple's ecosystem and its millions of users can give this new tool a big edge.