New Delhi: Hero MotoCorp, the worlds largest two-wheeler manufacturer, roared into the new financial year with a stellar sales performance in April 2024. The company reported a robust 34.71% year-on-year growth, selling a staggering 5.33 lakh units (motorcycles + scooters) in the domestic and export markets combined. This impressive feat puts Hero in a league of its own, significantly outpacing competitors like Honda, Bajaj, and TVS.Dominating the motorcycle segmentHeros dominance was particularly evident in the motorcycle category, which accounted for a whopping 93.06% of its sales. The company registered a remarkable 34.63% YoY growth in motorcycle sales, reaching 4.96 lakh units in April 2024. This surge translates to a volume growth of over 1.27 lakh units compared to the same period last year. Popular models like Splendor, Passion, Xtreme, and Glamour continued to be crowd favorites, while the new Xtreme 125R witnessed a particularly strong demand in the 125cc segment.Scooters gain tractionWhile motorcycles remained the driving force, Heros scooter sales also displayed a healthy growth trajectory. Scooter sales climbed 35.80% YoY, reaching 37,043 units in April 2024. This upward trend suggests a growing customer preference for Heros scooter offerings, which now capture a 6.94% share of the companys overall sales.Domestic market triumphsHeros domestic market witnessed phenomenal success, with sales surging 32.91% YoY to touch 5.13 lakh units in April 2024. This robust performance solidified Heros position as a leader in the Indian two-wheeler market. Interestingly, exports also witnessed a significant jump, albeit on a smaller scale. Export sales more than doubled, registering a staggering 104.46% YoY growth and reaching 20,289 units.Maintaining momentumHeros April sales figures also reflect impressive monthly growth. Compared to March 2024, total sales witnessed an 8.80% increase, driven by a surge in both motorcycle and scooter sales. This upward trend indicates Heros ability to maintain strong sales momentum throughout the year.Looking aheadWhile exports witnessed a decline compared to March 2024, Heros overall performance in April 2024 paints a picture of exceptional growth and a clear lead in the two-wheeler market. With a strong product portfolio, strategic marketing, and a focus on customer preferences, Hero MotoCorp is well-positioned to maintain its dominance in the coming months.
