Jaguar Land Rover to get cheaper for Indian buyers; Here's what Tata is planning

Domestic production of Jaguar Land Rover will ensure lower prices for Indian luxury car buyers.

Author
Mayank Kasyap
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Courtesy: X/Jaguar

New Delhi: The Indian electric vehicle (EV) market is witnessing a surge, attracting both domestic and international players. Tata Motors, a household name in India, has joined the fray with a strategic move – setting up a new plant in Tamil Nadu specifically for Jaguar Land Rover (JLR) vehicles. This $1 billion investment, as reported by Reuters, holds the potential to make luxury cars more accessible to Indian buyers.

Tata and Jaguar Land Rover join forces for EVs

Tata Motors and JLR's collaboration extends beyond the new plant. The two companies have signed a Memorandum of Understanding (MoU) to utilize JLR's Electrified Modular Architecture (EMA) platform. This platform, unveiled in 2021, forms the foundation for Tata's upcoming electric vehicles and is expected to debut with the launch of the first model later this year. JLR currently operates manufacturing facilities in Britain, China, Brazil, and Slovakia.

Plans to locally make luxury

JLR, known for its premium car models like the Range Rover Evoque, Discovery Sport, and Jaguar F-Pace, currently caters to a niche segment in India due to their high price points. The establishment of a domestic manufacturing plant offers a glimmer of hope for Indian car enthusiasts. Local production is expected to bring down costs significantly, making these luxury vehicles more attainable for a broader consumer base.

What is Jaguar Land Rover's EMA Platform?

The EMA platform promises a plethora of technological advancements. Next-generation models built on this platform will boast features like an advanced driver-assistance system, comprehensive cloud connectivity for seamless car-to-cloud communication, and the ability to interact with other vehicles on the road. Ultrafast charging technology is another key focus area for JLR's EMA-based vehicles.

Tata Motors records stellar growth in FY24

The Indian auto giant witnessed remarkable growth in the financial year 2024, with a staggering 81% increase in retail sales within India. This translates to a record-breaking figure of 4,436 units sold, making it their best performance since entering the Indian market in 2009.

Notably, SUVs like the Range Rover and Defender saw a phenomenal surge in sales, recording a 160% and 120% year-on-year growth, respectively. Similarly, the newly launched Discovery Sport and Range Rover Evoque in 2024 achieved a commendable annual growth of 50% and 55%.