Apart from being the largest producer of milk and milk products in India, Amul is also among the few brands who have sustained their brand awareness and recall over the years. Their illustrations range from political issues to sports and as delightful and punny as they are, the creatives from Amul are always right on topic.About the creative: View this post on Instagram A post shared by Amul – The Taste of India (@amul_india) Using their signature style, the diary brand has made another creative but this time to celebrate the Womens Reservation Bill. Rajya Sabha passed this bill on September 21 with 214 votes in favour. This bill provides 33% reservation to women in Lok Sabha and State Legislative Assemblies.The brand features their iconic mascot dubbed the Amul girl. Amul shared their creative on Instagram with line, “Always deserved to be reserved,” which was placed on the top of the image.Meanwhile, the Womens Reservation Bill was passed by the Lok Sabha on Wednesday with a total of 454 votes in the favour. This is the first bill which passed in the new Parliament building. However, the bill was introduced in the Parliament for the first time in 1996.
