Spotify gears up for possible rivalry against YouTube, tests music videos for premium users

This test comes as Spotify seeks to expand its user base and compete with established video platforms. Music videos will be available to premium users in eleven countries, including the UK, Germany, and Brazil, starting on Wednesday. 

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Courtesy: X

Music streaming giant Spotify is making a move against the video giant YouTube. The company announced a limited beta program offering access to full-length music videos for premium subscribers in select countries.

This test comes as Spotify seeks to expand its user base and compete with established video platforms. Music videos will be available to premium users in eleven countries, including the UK, Germany, and Brazil, starting on Wednesday. 

While aiming for 1 billion users by 2030, Spotify faces challenges from rivals like Apple Music and YouTube, which offer free music videos. 

Limited catalog of music videos

The initial rollout will feature a 'limited catalog' of music videos, the company said. This includes popular artists like Ed Sheeran alongside local favorites. This feature will allow them to test the waters before potentially expanding the library.

This venture follows Spotify's introduction of 'clips' last year - short, vertical videos directly uploaded by artists. The company has also broadened its offerings to include podcasts and audiobooks in recent years to attract a wider audience. 

Financial performance and strategic moves

Spotify recently reported 239 million premium subscribers in the current quarter, which exceeded analysts' expectations. Moreover, a new European law allows users to purchase audiobooks and subscriptions directly within the app, bypassing the 30% fee charged by Apple's App Store. 

Spotify has previously been involved in legal disputes with Apple, alleging that App Store fees force them to raise subscription prices. This highlights the ongoing competition within the digital content landscape.

By offering music videos, Spotify hopes to provide a more comprehensive music experience for premium users and potentially attract new subscribers. This move directly challenges YouTube's dominance in the music video space, setting the stage for a potential new battleground in the streaming wars.