'Click Here': Viral trend sweeps X, drawing participation from BJP, Congress, AAP

Now that this trend has changed the feature, users are sarcastically urging others to click on the ALT or image description to expose the message that the ALT conveys, rather than displaying a real image with a subject in it.

Author
Bhaskar Chakravorty
Follow us:
Courtesy: X

There is never a shortage of trends on the internet that seem to be indisputable yet are always there in front of you. A prevalent trend on the internet, especially on X (previously Twitter), involves individuals sharing photographs with the text "Click Here" and an arrow (again, visible in the image) pointing to the left side of the device's screen at the bottom of the post. Here, the enormous arrow in the picture refers to the bottom, where X's ALT, or alternative text, function is located. This feature typically provides more details about the post or the image in the post.
If a post, for instance, has a picture of a dog wearing something, the 'ALT' function would accompany it with a text or caption explaining the same thing. This function is meant to provide a description of the uploaded image.

Trend seems to be followed politically now

Now that this trend has changed the feature, users are sarcastically urging others to click on the ALT or image description to expose the message that the ALT conveys, rather than displaying a real image with a subject in it. Like anything else, politicians have joined the trend and hopped on the bandwagon as well. With this capability, the ruling BJP and the INDIA coalition parties, Congress and AAP, have also taken it to X, utilizing it to transmit their "subliminal messages" to their competitors.

BJP, Congress, and AAP

Through this new media within a medium in an election year where disarray of information is the norm, parties seem to be taking potshots at one another. The BJP describes the post and the ALT message as "Fir Ekk Bar Modi Sarkar," or "Another Term for the Modi Government." The AAP then added a description of its own, stating, "Desh Bachane Keliye Ramleela Chale 31 March," alluding to the massive rally that the opposition parties have planned in response to the contentious arrest of Delhi Chief Minister Arvind Kejriwal.

Fascinatingly, in certain instances, this tendency has also transformed into a more meta version of itself. Here, some visitors are downloading the image with this click, which has a large arrow pointing to the bottom of the post but no ALT text. In one instance, this technique was used by well-known X handle Troll Football, which offers lighthearted observations and commentary on football, to further bizarre the trend.