Ex-BHU dean's unusual celebration; rolls in cow dung for 'Gobar ki Holi | WATCH

Mishra was a former political science department head of Banaras Hindu University in Varanasi.

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Kaushal Kishor Mishra, the former dean of BHU, has sparked controversy by supporting "Gobar Ki Holi" (Cow-dung Holi) as the festival's original and purifying form. In a widely shared video, Mishra is shown donning cow dung to celebrate Holi and arguing that this age-old custom is more important than donning makeup.

Attention from all over 

He draws attention to how common this practice is in rural areas and stresses its cleansing qualities. The public's responses to this unusual celebration have been mixed.

Unorthodox methodology gains traction and debate

Although Mishra sees "Gobar Ki Holi" as a traditional and purifying version of the celebration, many others have voiced doubt and worry over the usage of cow excrement in a festive setting. Opinions on this unorthodox method are split; although some agree with Mishra's position, others raise concerns about the hygienic and cultural ramifications of utilizing cow dung for Holi celebrations.

Here's how netizens reacted!