Former Jet Airways CEO Questions Zomato's 10-Minute Delivery Push (X: @TheSanjivKapoor)
New Delhi: A sharp public exchange has erupted over Zomato's plan to promise deliveries in as little as 10 minutes, with former Jet Airways CEO Sanjiv Kapoor asking whether such speed is really necessary outside of emergencies.
On Thursday, Sanjiv Kapoor took to social media to question Zomato founder Deepinder Goyal’s celebration of record delivery numbers on New Year’s Eve.
Sanjiv said the country’s crowded cities already face traffic gridlock and safety risks, and asked if delivery times of 30 minutes or even an hour might be more sensible for workers and customers alike. He framed his comments as a simple question rather than an attack.
He asked Zomato CEO, "Deepinder, what I am really curious about is do we really need 10 minute deliveries in our chaotic urban conditions unless for medical emergencies? Would 30 minutes or 1 hour delivery (without so much pressure and need for speed) be the end of the world?.
Deepinder, what I am really curious about is do we really need 10 minute deliveries in our chaotic urban conditions unless for medical emergencies? Would 30 minutes or 1 hour delivery (without so much pressure and need for speed) be the end of the world? @deepigoyal https://t.co/5Y9RgxjpqJ
— Sanjiv Kapoor (@TheSanjivKapoor) January 1, 2026
The exchange follows Goyal's post on X highlighting that Zomato and its quick-commerce arm Blinkit completed 75 lakh of food and grocery orders on December 31, despite calls for a gig-worker strike. The company said delivery partners largely kept services running.
Zomato and Blinkit delivered at a record pace yesterday, unaffected by calls for strikes that many of us heard over the past few days.
— Deepinder Goyal (@deepigoyal) January 1, 2026
Support from local law enforcement helped keep the small number of miscreants in check, enabling 4.5 lakh+ delivery partners across both…
Goyal responded to public concerns by saying delivery partners aren’t timed or pressured to speed on the road. They explain that the 10-minute promise is enabled by a dense network of nearby dark stores and smart logistics, not by pushing riders to break rules. Delivery workers reportedly don't even see a countdown timer on their app.
One more thing. Our 10 minute delivery promise is enabled by the density of stores around your homes. It’s not enabled by asking delivery partners to drive fast. Delivery partners don’t even have a timer on their app to indicate what was the original time promised to the…
— Deepinder Goyal (@deepigoyal) January 1, 2026
Not all reaction has been with the company. Some gig workers have protested nationwide, demanding better pay and safer conditions and criticising the 10-minute delivery model as stressful and potentially dangerous.
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