Alfa Romeo announced that it would rename its upcoming model Milano to Junior in response to concerns from Italys government, aiming to smooth relations. The decision came after criticism from Italys Industry Minister Adolfo Urso, who argued that the use of an Italian name for a car made in Poland violated laws against misleading branding.Tribute to Italian heritageInitially, the name Milano was chosen as a tribute to the city where Alfa Romeo originated in 1910. However, to honor the Italian brands legacy, the new name Junior recalls one of its successful models from the 1960s.What was Alfa Romeos responseAlfa Romeos CEO, Jean-Philippe Imparato, clarified that while they believed the name Milano complied with legal standards, they opted for the change to foster better relations with the Italian government. The decision was made after the unveiling of the first electric vehicle in Milan last week.Resolving the issueImparato emphasized that Alfa Romeo wished to move past the disagreement and concentrate on launching the new model commercially. He expressed disappointment in being caught up in the dispute but affirmed that the matter was now resolved.Past criticism The unveiling of the Milano name and the decision to manufacture the car in Poland were previously disclosed. Imparato noted that criticism from the government emerged after the launch, rather than earlier when the plans were made public.Stellantis CEO Carlos Tavares had previously stated that producing the car in Poland instead of Italy would reduce its retail price by 10,000 euros, making it more affordable for buyers. This decision aligns with ongoing discussions between the government and Stellantis to increase domestic auto production.With the name change and a focus on launching the new model, Alfa Romeo aims to put an end to the dispute and move forward with its plans. The decision reflects the companys commitment to maintaining positive relations while honoring its heritage and exploring new markets.
