Happy Birthday Shah Rukh Khan: Why the King of Romance Still Rules Gen Z Hearts at 60

Mumbai: Gen Z is again discovering Shah Rukh Khan's old romantic films—OTT and theatrical re-releases have brought them to new audiences. Not just nostalgia, but SRK's spontaneous expressions, weak yet charismatic character, and ability to adapt with the times have connected the new generation. 

Why is he famous among Gen Z?

Why Shah Rukh Khan's magic continues to resonate with Gen Z—the answer is not complete just by saying that they are “old.” Today's youth find in SRK's films the same emotional, clear-cut romance that is less visible in modern-day dating culture; the characters in his films remained likable despite their weakness, shyness, humility, and helplessness—and it's this failed-but-intentional personality that attracts Gen Z.

Which are the movies Gen Z discovers?

Re-runs of classics like DDLJ, Kuch Kuch Hota Hai, and Kal Ho Naa Ho on OTT platforms and re-releases of some films brought new audiences into the theater-going experience—the youth are now reliving old songs and dialogues in new social media formats (reels, TikToks). This revival trend is rekindling SRK's popularity. 

What are the traits for SRK that Gen Z likes?

But it's not just nostalgia; SRK has also changed himself. In recent films and stage appearances, he has bridged two generations by showing both action entries (Pathaan, Jawan) and serious performances—meaning he has not only remained a romantic icon but also become a broad entertainer. This makes him a versatile superstar, not just an “old-fashioned” or “just a Bollywood daddy” for Gen Z. 

Shah is also employing small interest-boosting moments: social media interactions, live sessions with fans, and young fans coming from all over the world to celebrate Mannat's birthday show that SRK's brand is still active and personally relatable. This personal connection creates emotional loyalty in Gen Z. 

What are the reasons for popularity?

As a result, SRK-fan-culture is no longer just the preserve of old fans—it has become part of the new generation. For Gen Z, he symbolizes the emotions they are missing in modern life: open romance, non-violent soft pathos, and a hero who never loses hope even in failure. This combination makes SRK a “loverboy” and Gen Z favorite even today.