Korean by name Indian by built! Hyundai motors plan to make India global export hub

The CEO of Hyundai Motor Group, who recently visited India, has revealed a strategy to enhance the company's operations in the country, with the goal of establishing it as a crucial export center for the South Korean automotive manufacturer.

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Shantanu Poswal
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Hyundai Motor Group's top executive recently visited India and unveiled plans to strengthen the company's operations, aiming to transform the country into a pivotal export center for the South Korean automotive giant. The announcement came to light on Thursday, officially marking the strategic initiative.

During the declaration, the chief emphasized Hyundai Motor Group's substantial investment plans in India over the past year, amounting to approximately 5 trillion won (USD 3.75 billion). This significant investment reflects the group's strategic focus on capitalising on India's status as one of the world's fastest-growing automotive markets.

Euisun Chung, Executive Chairman of Hyundai Motor Group, conducted a visit to the group's Indian headquarters situated in Gurugram, Haryana, on Tuesday. During this visit, he engaged in discussions with employees about medium- to long-term strategies tailored for the Indian market.

Chung also conducted a town hall meeting with around 400 employees, a notable event as it marked the first time he held such a session with employees outside the company's home country, as reported by Yonhap news agency. During the meeting, Chung elaborated on his vision to position India as Hyundai's global export hub, particularly targeting expansion into African, Asian, and Middle Eastern markets.

Highlighting the factors contributing to India's growth within the group, Chung acknowledged employees' dedication, customer trust, and technological proficiency. He expressed pride in the company's consistent attainment of the second position in India's market share.

Hyundai Electric Vehicles

In terms of Hyundai's electric vehicle (EV) strategy, Chung affirmed the company's proactive stance in electrification, with plans for specialised EV development tailored specifically for the Indian market. He envisioned Hyundai leading India's clean mobility sector by 2030, when EV adoption is anticipated to become mainstream.

Hyundai Motor Group has a longstanding presence in India, establishing itself as one of its primary global production centres. The company initiated its Indian manufacturing operations with its first plant in 1998, followed by a second facility in 2008.

Recent developments also include Hyundai Motor Group's engagement in a substantial agreement, signing a 174-megawatt power purchase agreement (PPA) with a solar energy project led by Matrix Renewables, a Spain-based company. This collaboration is aimed at providing renewable energy to Hyundai's upcoming EV manufacturing facility in the United States, showcasing the company's commitment to sustainable practices and global growth.