Ayodhya also topped the list of most-searched religious destination for new year holidays, emerging as a major spiritual tourism destination. "This move comes in response to the surging demand for quality accommodation following the inauguration of the Ram temple last year. Ayodhya has also gained significant traction as the most-searched religious destination for New Year holidays this year, with searches on the Oyo app recording an impressive 39 per cent year-on-year growth," the company stated.
Oyo India Chief Operating Officer Varun Jain said, "Our focus is on launching strategically located hotels, particularly in key religious centres, to cater to the growing demand for high-quality accommodations among pilgrims and visitors. We are also actively monitoring emerging trends in religious tourism, including shifts in visitor preferences, seasonal travel patterns, and the growing popularity of lesser-known pilgrimage destinations".
The religious tourism sector is expected to generate a revenue of $ 59 billion by 2028, creating 140 million temporary and permanent jobs by 2030.
(Except for the headline, nothing has been changed by Top Indian News in the PTI.)
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